"Storytelling" Orihon Booklet
September 2023
Design is the art of storytelling, and in every human experience, there's a story. This design represents the inspiring journey of my talented partner and beloved Vietnamese friend, Yen.
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The "Storytelling" booklet goes beyond aesthetics, aiming to create a powerful emotional connection by translating personal narratives into meaningful visual storytelling.
Through Yen's immigrant journey, it captures her transition from anxiety to inner peace. The color palette shifts from cold to warm, mirroring her journey from darkness to light, while the narrative unfolds from night to day, symbolizing her path to freedom and serenity.
Embedded within the design lies another metaphorical layer.
On the front side, a transition unfolds from cold to warm hues and from darkness to light. Contrary, the back side mirrors this in reverse, representing the cyclical nature of days, where each dawn brings new opportunities despite yesterday's challenges.
Let's persevere through difficult times because every dawn offers a fresh chance to welcome change and go on.
"Voice in Design" Booklet
March 2023
Step into the world of 'Voice in Design,' a booklet born in March 2023, where every design is a messenger of truth. With the central theme "Communication is the key," each design delivers a specific message, whether advocating for change, raising awareness, or celebrating diversity.
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"Voice in Design" challenges conventional notions, showcasing the transformative power of design to provoke thought and inspire action. Within these pages, discover how each visual creation is more than just aesthetics—it's a purposeful messenger. Explore the belief that true design integrity lies in its ability to effectively convey specific ideas rooted in authenticity and truth.